Email agents for CRM automation

Your CRM calendar,
run by agents.

Floforge builds email agents that plan, build and QA every campaign. You approve the plan and review the emails. The agents do the rest.

The problem

Marketing ops eating your week?

Campaign strategy gets harder with every segment, content type and send you add. Most of the time goes to production, not thinking.

Hours per campaign.

Brief, copy, images, build, links, test sends. Then the same again for the next email, every week.

Too many moving parts.

Segments times content types times frequency caps. That's a calendar no spreadsheet keeps balanced for long.

Mistakes still ship.

A dead link, an expired deal, a wrong price. At volume, manual QA misses things, and your customers notice.

The solution

Meet your email team.
It's made of agents.

Each agent does one job well and hands off to the next. You step in at two checkpoints, and nothing goes out without you.

01AnalystReads results, live offers and the calendar
02PlannerDrafts the week by segment and frequency
YouApprove the plan
03CopywriterWrites options in your brand voice
04ImagesSources and makes hero images
05BuilderAssembles HTML from your modules
06QAChecks every link, image and fact
YouReview every email
07PublisherPushes approved drafts to your ESP

A learner agent feeds what worked back into next week's plan.

In session

Watch a week of email
get made.

One command starts the run. Agents are dispatched in parallel, and the session stops for you at each checkpoint.

claude — edm-week — 14 Oct
Agent at workWaiting for youDone and verified

Agents that plan

Planned by segment and frequency.

The planner balances who hears from you, how often, and with what content, against your monthly mix targets. Change a segment's frequency and watch the week rebalance.

One send per segment per day No content type twice in a row Moves toward monthly mix targets Fresh deals, no repeats inside 14 days

Bars show this week's mix. The marker is the monthly target.

Agents that build and QA

Built from your modules.
Checked before you see it.

Copy, image and builder agents assemble every email from your own module library. Then an independent QA agent checks every link, image and fact.

QA agent0 / 7 checks
    Passed. Ready for your review.

    Agents that learn

    Every week, a little sharper.

    A learner agent reads the results and every edit you make in your ESP. Small wins are kept automatically. Bigger rule changes wait for your approval.

    Learned
    Lead with the occasion, then the price."Japanese night: 3 deals under $10" beats price-first subject lines.
    Proposed
    Don't feature the same brand twice in 14 days.Repeat features drew fewer clicks. Waiting for your approval.
    Learned
    Rotate the loyalty banner every send.From your edits: you swapped it three weeks running.
    Plan Send Measure Learn Weekly loop results + your edits

    Human in the loop

    Agents do the work.
    You keep the say.

    Every finished email lands on one review desk. Preview it on desktop and mobile, with and without a first name, read its QA report, then approve it.

    review.yourbrand.co/week-14-oct
    EDM Review DeskWeek of 14 Oct · 4 emails0 of 4 approved
    ✓ 4 drafts pushed to your ESP
    Checkpoint 1

    Approve the plan.

    See the week's campaigns, segments, deals and send times. Edit anything before a single email is written.

    Checkpoint 2

    Review every email.

    One review page shows each finished email, its hero image and its QA report. Approve it, or send a specific part back.

    Always

    Drafts only.

    Approved emails land in your ESP as drafts. The agents never schedule or send. You do.

    Results

    Engagement and conversion that deliver.

    Agent-run email for a fast-moving deals business, where every send has to bring people back and get them to claim.

    Case study · Singapore F&B deals platform · Feb – Oct 2026
    118

    campaigns planned, built and QA'd in 8 months

    12.5M

    emails delivered

    54K

    vouchers claimed from email

    7

    campaigns a week, end to end

    2 gates

    Human approval on the plan and on every email. No unreviewed email has ever been sent.

    Client anonymised. Figures rounded, from the client's ESP and product analytics. Traffic share is for the week of 28 Sep – 4 Oct 2026.

    Less ops.
    More strategy.

    Floforge designs and runs email agents for B2C CRM teams, so your people spend their week on what to say, not on how to ship it.